The leaflets can be used for many reasons, both in the world of business and personal reasons. They are used in a particular way to draw attention to an event, a promotion, a new product, etc. Currently there are many companies that produce it, according to the needs of the user who requests it, but often this involves costs a bit ‘excessive waiting times long enough. Let’s see how to create fliers personally via PC and print them.
How to create and print advertising flyers
- Determine the purpose of the flyer. Whatever the reason, it is important to have in mind when creating the document;
- Decide on the text to be included in the flyer, not very long, but effective and impactful advertising, otherwise you risk that the document be trashed even before reading it;
- Determine the graphics of the leaflet: this may be affected by the editing program that you are using. Currently, the easiest and cheapest to use is the Microsoft Publisher that guides you step by step, from creation to print. The graphics typical of the flyer includes clip art, logos, trademarks, photographs or images that do not have to be set in large amounts (maximum 2);
- Use an editing program to decide the layout of the flyer. There are several models to choose from pagination.
- Determined the type of layout, write a text clear, concise and simple. Very important must be the ease and speed of reading of the text, in particular by using characters efficient, colored and visual impact;
- Decide on the positioning of images and text, taking care to leave white space so that the reader tends to reflect on the message.
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Printing the flyer
Decided the graphics of the flier you enter during printing.
Based on the purpose of the flyer, printing will be on different paper type: – if the leaflet has been prepared for proposals, presentations, invitations, etc., It is good to use a thin sheet, light and with a matte finish, so to make the text of the leaflet crisp;
- If the leaflet has been prepared for the brochure, however, it is best to use a type of paper thicker and heavier;
- If the leaflet has been prepared for important projects, the paper must be of a special format, such as photo paper or glossy paper. In a particular way it is good to remember that, despite the flyers are “homemade”, could also result in excessive costs, so it is good to use color printers only necessary and if the documents are aimed at a well-defined group and purpose advertising.
The leaflets in black and white, however, succeed in their purpose well.