What has to do with Social Media Marketing leaflets distributed in mailboxes, mistreated by most, poorly tolerated by many, often crumpled and thrown away before being read?
To see her like, seems to relate worlds apart as the remote past and the future more futuristic, do not you too?
Yet, oddly enough, today leaflets and Social Media Marketing are linked, at least in some areas, a double thread. This is because they are still so many companies, large and small, that still operate with preference for leaflets and direct mail not addressed as preferred channel of contact with customers and prospects, and even prefer them to addressed mailing and customized even with database full of a multitude of contacts to manage – contacts, however, acquired in the best way, through loyalty cards or other means of in-store promotion.
Do you think he’s talking about the delicatessen downstairs? Well, it does not. I’m also talking about companies with revenues of tens of millions of euro, and that – look, feel – have Facebook pages full of 500 thousand or even more than a million Likes. And, since you ask me, I’ll tell you what he needs these pages Facebook: he needs to put online content (and often graphics) of their leaflets unaddressed, the same who then end up inevitably in our own boxes postal.
Is not this too, Social Media Marketing?
The marketing of the handwheel
The handwheel is primarily used by GDO and large chains that sell products for the computer. In terms of diffusion, however, the passenger is not usually distributed to rain (as it seems), but patchy. This is because in general the high volume corresponds planning capillary that makes sure there is a greater presence in areas where it is expected a higher response.
Well, without getting too specific, what I want to tell you is that one of the leaflets is a method of direct marketing of all respect, that has its driving force in low costs: lower printing costs, lower cost of construction and low cost, especially, postal delivery.
But it’s always like this?
On the contrary: most of the time the handwheel is used without any knowledge of the most advanced techniques for geotargeting and direct marketing, and is distributed to rain, so disorganizato and inevitably inconclusive.
Remind you of anything?
Yes, exactly, are all features that direct marketing is not addressed shares with advertising on social media, and specifically with the Facebook Advertising.
And as the leaflets, even advertising on facebook is often used by small and medium-sized enterprises without any planning, in a completely uncontrolled.
Yet, as most of the handwheel and also advertising on Facebook is suitable, if you want to make it a truly professional use, the possibility of a segmentation and diversification extreme, however helped by the possibility to operate at very low costs contact and a high capacity of Marketing Reach – or flow rate, if you prefer.